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Web Design & Development

Custom Website Design That Drives Results

Web Design & Development Services

Advertising Avenue specializes in custom web design and development services for businesses throughout the nation. With over 25 years of experience, we create high-performing websites that drive results, including WordPress web design, e-commerce development, responsive mobile design, and custom web applications.

We combine stunning visual design with strategic UX, SEO-friendly architecture, and conversion optimization to ensure your website doesn’t just look great—it generates leads and revenue.

From complete website redesigns to custom landing pages and ongoing website management, our full-service web design agency handles everything. Partnered with WPEngine for enterprise-level hosting and security, we deliver websites built to perform and scale.

web design mockup v05 | Advertising Avenue | Digital Marketing Agency
25+ Years of Experience with Comprehensive

Web Design & Development Services

As a full-service website design agency, we've spent over two decades perfecting our craft. Our team doesn't just build websites—we create digital experiences that convert visitors into customers and elevate your brand above the competition.

Unlike template-based agencies that force your business into pre-built designs, we create custom solutions tailored to your unique brand, audience, and business goals. Every website we build is strategically designed from the ground up—never a cookie-cutter template with your logo swapped in.

While some web design firms outsource development to freelancers or offshore teams, our in-house team of designers, developers, and strategists collaborate directly on your project. This ensures consistent quality, clear communication, and accountability from discovery through launch and beyond.

Every web design and development project we undertake is rooted in strategy. We begin by understanding your business goals, target audience, and competitive landscape. Then we craft a custom solution that addresses your unique challenges while positioning you for long-term growth.

Our comprehensive approach means you get more than just a beautiful website. You get a powerful marketing tool built on proven best practices, optimized for search engines, and designed to generate measurable results. Whether you need a simple brochure site or a complex e-commerce platform, our web design firm delivers solutions that scale with your business.

Below, explore our eight specialized web design services. Each represents a core competency we've refined through hundreds of successful projects across diverse industries.

WordPress Web Design

WordPress powers over 40% of the web for good reason. Our WordPress web design services leverage this robust platform to create flexible, scalable websites that you can manage with confidence.

We build custom WordPress solutions tailored to your brand—never cookie-cutter templates. Our designs combine aesthetic excellence with intuitive functionality, making it easy for your team to update content, add pages, and manage your online presence without technical expertise.

Partnered with WPEngine for enterprise-grade hosting, our WordPress websites deliver exceptional speed, security, and reliability. You get automatic backups, staging environments for testing changes, and 99.9% uptime guarantees that keep your business online when it matters most.

E-commerce Web Design

Transform browsers into buyers with our e-commerce web design services. We build online stores that make shopping effortless while maximizing your average order value and conversion rates.

Our e-commerce solutions integrate seamlessly with leading platforms like WooCommerce and Shopify. We handle everything from product catalog setup and payment gateway integration to inventory management and shipping calculations. The result? A streamlined shopping experience that builds customer confidence and drives sales.

Conversion optimization is built into every e-commerce project. We strategically place trust signals, simplify checkout processes, and create compelling product presentations that overcome objections and motivate purchases.

Responsive Web Design

Over 60% of web traffic now comes from mobile devices. Our responsive web design services ensure your website delivers an exceptional experience on every screen size—from smartphones to tablets to desktop monitors.

We take a mobile-first approach, designing for the smallest screens first and progressively enhancing the experience for larger displays. This strategy aligns with Google’s mobile-first indexing, giving you an SEO advantage while meeting user expectations for fast, accessible mobile experiences.

Responsive design isn’t just about shrinking content to fit smaller screens. It’s about reimagining navigation, optimizing touch interactions, and ensuring critical information is always accessible—regardless of how visitors find you.

Custom Web Development

When off-the-shelf solutions can’t meet your needs, our custom web development services deliver tailored functionality that gives you a competitive edge.

We build custom web applications, complex integrations, and unique features that align perfectly with your business processes. Whether you need a customer portal, API integrations with third-party systems, or specialized calculators and tools, our development team brings your vision to life.

Our custom solutions are built for scalability and maintainability. We use clean, well-documented code and modern development frameworks that make future enhancements straightforward and cost-effective.

Website Redesign Services

Is your current website holding you back? Our website redesign services modernize outdated sites while preserving your hard-earned SEO rankings and improving conversion rates.

We approach redesigns strategically, analyzing what’s working and what’s not before making changes. Our process includes competitive analysis, user experience audits, and performance benchmarking to ensure your new site outperforms the old one across every metric that matters.

SEO preservation is critical during redesigns. We implement proper redirects, maintain URL structures where beneficial, and ensure all technical SEO elements transfer seamlessly to your new site—protecting years of search engine optimization work.

Landing Page Design

Drive campaign success with our landing page design services. We create high-converting pages optimized for specific marketing objectives—whether that’s lead generation, product launches, or event registrations.

Effective landing pages eliminate distractions and focus visitors on a single conversion goal. We craft compelling headlines, persuasive copy, and strategic calls-to-action that guide visitors toward the desired outcome. Every element is intentionally designed to reduce friction and increase conversions.

Our landing pages integrate seamlessly with your marketing stack, including email platforms, CRM systems, and analytics tools. We also build in A/B testing capabilities so you can continuously optimize performance based on real user data.

UI/UX Design Services

Great design isn’t just about aesthetics—it’s about creating intuitive experiences that delight users. Our UI/UX design services focus on user-centered design principles that make complex interactions feel effortless.

We conduct user research, create detailed user personas, and map customer journeys to understand how people interact with your website. This research informs our interface design decisions, ensuring every button, menu, and interaction pattern serves your users’ needs.

Usability testing validates our designs before launch. We observe real users interacting with prototypes, identify friction points, and refine the experience until it’s intuitive for your target audience—not just our design team.

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Years of Marketing Excellence, Globally
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Our Web Design Services

We’ve been crafting websites that stand out since the early days of the internet. With decades of experience, we understand not just how to design visually stunning sites — but how to build digital experiences that tap into the psychology of what makes people click, stay, and buy.

"Design is not just what it looks like and feels like. Design is how it works."

Steve Jobs Co-Founder of Apple Inc.

Why Choose Our Web Design Agency?

Choosing the right web design agency is one of the most important decisions you’ll make for your business. Your website is often the first impression potential customers have of your brand—and you only get one chance to make it count.

Here’s what sets Advertising Avenue apart from other website development companies and why hundreds of businesses have trusted us with their most important digital asset.

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25+ Years of Proven Experience

Since 2000, we've been creating websites that drive business results. Our 25+ years of experience means we've navigated every major shift in web design—from the Flash era to mobile-responsive design, from basic HTML to sophisticated web applications, from desktop-first to mobile-first indexing.

This longevity matters. We've seen trends come and go, technologies rise and fall. We know which approaches deliver lasting value and which are fleeting fads. When you work with our web design agency, you benefit from decades of accumulated wisdom and hundreds of successful projects across virtually every industry.

We've adapted and evolved through major algorithm updates, design paradigm shifts, and changing user expectations. This adaptability ensures your website won't just meet today's standards—it will be built to evolve with tomorrow's opportunities.

Google Certified Partner

As a Google Certified Partner, we maintain the highest standards of technical expertise and best practices. This certification isn't automatic—it requires ongoing training, demonstrated performance, and adherence to Google's quality guidelines.

What does this mean for you? Our team stays current with the latest search engine optimization techniques, Google Analytics capabilities, and digital marketing strategies. We build websites that align with Google's ranking factors, giving you a competitive advantage in search results.

Our Google Partner status also means we have direct access to Google support and beta features. We can integrate your website seamlessly with Google Ads campaigns, implement advanced tracking, and leverage tools that help you understand and optimize your digital performance.

High-Profile Client Portfolio

We've earned the trust of prestigious brands that demand excellence. 

Working with high-profile clients has taught us invaluable lessons about brand integrity, user experience, and conversion optimization. 

Our automotive portfolio is particularly strong, with deep expertise in luxury vehicle marketing, inventory integration, and lead generation systems that convert website visitors into showroom traffic. View our complete web design portfolio showcasing diverse industries →

WPEngine Partnership

Website hosting matters more than most businesses realize. Slow load times, security vulnerabilities, and downtime can cost you thousands in lost revenue and damage your brand reputation.

That's why we partner with WPEngine for enterprise-level WordPress hosting. WPEngine delivers 99.9% uptime guarantees, automatic daily backups, advanced security monitoring, and blazing-fast load times that improve both user experience and search rankings.

WPEngine's staging environments let you test changes before pushing them live—eliminating the risk of breaking your production site. Their managed WordPress platform includes automatic updates, threat detection, and expert support that keeps your website secure and performing optimally.

When you choose our professional web design services, you're not just getting a great website—you're getting enterprise-grade infrastructure that protects your investment.

Full-Service Capabilities

Your website doesn't exist in isolation. It's part of an integrated digital marketing ecosystem that includes search engine optimization, pay-per-click advertising, email marketing, and ongoing website maintenance.

Many web design agencies focus exclusively on aesthetics, delivering beautiful websites that fail to generate business results. We integrate search engine optimization, conversion optimization, and performance best practices from day one—not as afterthoughts or expensive add-ons.

Our websites are built on SEO-friendly architecture with clean code, fast load times, and mobile optimization. We design conversion paths that guide visitors toward desired actions. We implement analytics tracking that measures what matters. The result? Websites that look stunning and drive measurable ROI.

As a full-service digital marketing agency, we understand how all these pieces work together. We build websites with SEO-friendly architecture from day one. We design landing pages that align with your PPC campaigns. We create conversion paths that support your email marketing objectives.

This integrated approach means you have one partner who understands your complete digital strategy—not multiple vendors working in silos. It's more efficient, more cost-effective, and delivers better results.

Explore all our digital marketing services →

In-House Expertise, Not Outsourced Work

Many agencies outsource development to freelancers or offshore teams, creating communication gaps and quality inconsistencies. Our entire team—designers, developers, strategists, and project managers—works in-house, ensuring seamless collaboration and accountability.

This integrated approach means faster turnaround times, clearer communication, and consistent quality across every aspect of your project. When you call with a question or request, you're speaking directly with the people building your website—not a project manager relaying messages to unknown contractors.

Build. Refine. Grow.

Our Proven Web Design Process.

Great websites don't happen by accident. They're the result of a disciplined, strategic process that balances creativity with technical excellence. Here's exactly how we transform your vision into a high-performing website.

Phase 1: Discovery & Strategy (1-2 weeks)

During discovery, we immerse ourselves in your business, conducting stakeholder interviews, competitive analysis, and audience research. We need to understand your goals, challenges, and unique value proposition. What makes your business different? Who are your ideal customers? What actions do you want website visitors to take?

Phase 2: Design & Prototyping (2-3 weeks)

With strategy approved, our creative team brings your website to life visually. We create high-fidelity mockups that show exactly how your website will look—including typography, color schemes, imagery, and layout. Our design process is collaborative. We present initial concepts, gather your feedback, and refine the designs through structured revision rounds.

Phase 3: Development & Integration (3-4 weeks)

Once designs are approved, our development team builds your website using clean, standards-compliant code. We configure your content management system, implement custom functionality, and integrate third-party tools and services. Development happens in a staging environment where you can review progress without affecting your current website. We build responsively from the start, ensuring every page works beautifully across all devices and browsers.

Phase 4: Testing & Quality Assurance

Before launch, we rigorously test every aspect of your website. Our QA process includes cross-browser testing, mobile device testing, form submission testing, and performance optimization. We check for broken links, validate HTML/CSS, test page load speeds, and ensure all interactive elements function correctly. Security testing confirms your website is protected against common vulnerabilities.

Phase 5: Launch & Training (1 week)

Launch day is carefully orchestrated to minimize risk. We migrate your website to production, implement redirects from old URLs, submit your sitemap to search engines, and monitor closely for any issues. We provide comprehensive training so your team can confidently manage content updates. Our training covers the CMS interface, content editing, media management, and basic troubleshooting—empowering you to maintain your website independently.

Phase 6: Ongoing Support & Optimization

Launch isn't the end—it's the beginning. Websites require ongoing maintenance, security updates, and continuous optimization based on user behavior and performance data.

Our comprehensive website maintenance services keep your site secure, fast, and up-to-date. We monitor performance, implement improvements, and provide technical support whenever you need it. Think of us as your extended digital team, always available to help your website evolve with your business.

Timeline: Most projects are completed in 8-12 weeks from kickoff to launch, depending on complexity and scope.

Industries We Serve.

Our web design agency has delivered successful projects across virtually every industry. While we serve businesses of all types, we've developed particular expertise in several key sectors.

Automotive

With extensive experience building websites for top automotive brands, we understand the unique requirements of dealerships and automotive businesses. Our specialized automotive web design services for luxury dealerships include inventory integration, lead generation systems, and sophisticated functionality that drives showroom traffic.

Legal Services

Law firms need professional, trustworthy websites that clearly communicate expertise and inspire confidence from the very first click. A strong legal website should outline practice areas in a way that’s easy for clients to understand while showcasing attorney credentials, case results, and testimonials that build credibility. Our designs focus on creating a seamless user experience with clear navigation, compelling calls-to-action, and optimized lead forms that convert visitors into consultations. From solo practitioners to large firms, we craft websites that reflect your firm’s professionalism, authority, and commitment to client success.

E-commerce & Retail

Online stores require specialized functionality, strategic design, and a deep understanding of buyer behavior to turn visitors into loyal customers. Our e-commerce web design services focus on creating shopping experiences that maximize sales and make purchasing effortless. From intuitive navigation and high-quality product displays to secure checkout and multiple payment integrations, we build sites that keep customers engaged and confident throughout their journey. Whether you’re launching a boutique brand or managing a large-scale online store, our e-commerce solutions are designed to boost conversions, streamline operations, and grow your business.

Schools & Children’s Museums

Designing websites for schools and children’s museums requires a balance of creativity, functionality, and accessibility. We craft engaging, easy-to-navigate sites that inspire curiosity and make information effortless for parents, teachers, and visitors to find. Our educational web designs highlight interactive exhibits, school programs, and community events with bright visuals, clear layouts, and mobile-friendly performance. From virtual tours to online enrollment and donation features, we build websites that bring learning to life and strengthen community connections.

Service-Based Industries

Service-based businesses need websites that clearly communicate their expertise, build trust, and turn visitors into clients. Our web designs focus on showcasing services, highlighting customer testimonials, and integrating lead generation tools that drive inquiries and bookings. From intuitive navigation to strong calls-to-action, we create websites that make it easy for clients to understand what you offer and take the next step.

Professional Services

Law firms, accounting practices, consulting firms, and other professional services businesses rely on their websites to establish credibility and attract clients. We create sophisticated, professional websites that showcase expertise and generate qualified inquiries.

B2B Manufacturing & Industrial

B2B manufacturers need websites that highlight their capabilities, technical expertise, and production quality to attract and convert business clients. Our industrial web designs focus on showcasing product specifications, certifications, and case studies in a clear, professional format. With strategic calls-to-action and SEO optimization, we help manufacturers generate qualified leads and build long-term partnerships in highly competitive markets.

Non-profit Organizations

Non-profits need websites that are both cost-effective and powerful tools for mission-driven impact. A compelling non-profit website tells your story in a way that resonates with supporters, highlights programs and initiatives, and clearly communicates your mission and values. Our designs include secure donation systems, volunteer sign-up forms, event promotion tools, and newsletter integration to engage your community and build lasting relationships. With user-friendly navigation, responsive design, and optimized content, we help non-profits amplify their message, grow their supporter base, and make it easy for visitors to take meaningful action.

Your industry not listed? We’ve likely worked with businesses similar to yours.

Featured Industry

Automotive Web Design Expertise.

Automotive websites present unique challenges that generic web design agencies often struggle to address. With extensive experience building websites for luxury automotive brands, we understand exactly what it takes to succeed in this specialized industry.

Why Automotive Websites Are Different

Automotive websites must showcase inventory effectively with high-quality photography and detailed specifications. They need to integrate with dealer management systems for real-time inventory updates. Lead generation systems must capture and qualify prospects efficiently, routing them to the appropriate sales team members.

The buying journey for vehicles—especially luxury vehicles—is longer and more considered than most purchases. Your website must build trust, provide comprehensive information, and nurture prospects through multiple touchpoints before they’re ready to visit your showroom.

Unique Requirements We Address

Our automotive web design services include specialized features like inventory management systems that sync with your DMS, advanced search and filtering so customers can find their perfect vehicle, high-resolution photo galleries and video integration, financing calculators and payment estimators, service scheduling and appointment booking, and lead routing systems that connect prospects with the right salesperson.

Performance Expectations for Luxury Brands

Luxury automotive brands demand perfection. Their customers expect a premium digital experience that reflects the brand. We deliver websites with flawless design execution, lightning-fast performance, mobile experiences that work perfectly on every device.

Our Automotive Portfolio

We’ve delivered results for some of the most prestigious automotive brands in South Florida. These projects have taught us invaluable lessons about automotive marketing, customer psychology, and conversion optimization that we apply to every automotive website we build.

Featured Web Design Projects.

Our portfolio speaks louder than any marketing claim. Here are three projects that demonstrate our capabilities and the results we deliver for clients across different industries.

Ferrari of Fort Lauderdale

The Challenge: Ferrari of Fort Lauderdale needed a website worthy of one of the world’s most prestigious automotive brands. Their previous site didn’t reflect the luxury experience customers expect from Ferrari, and it lacked the functionality needed to showcase their exclusive inventory effectively.

Our Solution: We created a stunning custom design that captures Ferrari’s racing heritage and Italian craftsmanship. The website features large-format photography, smooth animations, and an intuitive inventory browsing experience. We integrated their dealer management system for real-time inventory updates and built a sophisticated lead capture system that qualifies prospects before they reach the sales team.

The Results: The new website elevated Ferrari of Fort Lauderdale’s digital presence to match their showroom experience. Lead generation increased significantly, and the sales team reported higher-quality inquiries from serious buyers. The website has become a powerful sales tool that works 24/7 to attract and qualify potential customers.

Maserati of Fort Lauderdale

The Challenge: In the competitive South Florida luxury automotive market, Maserati of Fort Lauderdale needed to differentiate themselves and capture market share from established competitors. Their website wasn’t generating sufficient traffic or converting visitors into showroom appointments.

Our Solution: We developed a responsive web design optimized for both search engines and conversions. Our SEO-friendly architecture and optimization services improved their visibility for high-value keywords like “luxury cars Fort Lauderdale” and “Maserati dealer South Florida.” We implemented conversion optimization techniques including strategic calls-to-action, trust signals, and streamlined contact forms.

The Results: Organic search traffic increased by over 150% within six months. More importantly, conversion rates improved dramatically—the website now generates qualified leads consistently. The dealership credits the website redesign as a key factor in their year-over-year sales growth.

Woodman Garcia-Sepulveda Law Firm

The Challenge: WGS Law needed a professional website that established credibility with potential clients while clearly communicating their areas of expertise. Their previous website looked outdated and didn’t effectively showcase their attorneys’ qualifications and case results.

Our Solution: We created a custom WordPress website with a sophisticated, professional design that reflects the firm’s expertise and values. The site features detailed attorney profiles, practice area pages optimized for local search, and a resource center with helpful legal information. We implemented a content strategy that positions the firm as thought leaders in their practice areas.

The Results: The new updates significantly improved WGS Law’s professional image and online visibility. Client inquiries increased, and the firm reported that potential clients frequently mentioned the website as a factor in choosing their services. The resource guides has become a valuable marketing tool that demonstrates expertise and builds trust before the first consultation.

Frequently Asked Questions

Website costs vary based on complexity, features, and ongoing support requirements. Simple small business websites typically range from $5,000-$15,000. Mid-size business websites with more pages and functionality range from $15,000-$35,000. Complex e-commerce sites and custom web applications start at $35,000 and can exceed $100,000 for enterprise solutions.

Factors that influence pricing include the number of page templates, custom functionality requirements, third-party integrations, e-commerce capabilities, content development needs, and whether you choose full-service management or training and empowerment.

We provide detailed proposals after understanding your specific requirements, ensuring transparent pricing with no surprises.

Most websites are completed in 8-12 weeks from project kickoff to launch.

The timeline breaks down as follows: Discovery & Strategy (1-2 weeks), Design & Prototyping (2-3 weeks), Development & Integration (3-4 weeks), Testing & QA (1 week), and Launch & Training (1 week).

Factors that can extend timelines include complex custom functionality, extensive content development, multiple stakeholder approvals, third-party integration delays, and client feedback and revision cycles.

Expedited timelines are possible for simpler projects or when business needs require faster delivery, though this typically involves premium pricing to allocate additional resources.

Yes, absolutely. You own all the design work, content, and code we create for your website. We provide complete ownership and all source files upon project completion.

The only elements you don't own are third-party components like WordPress (which is open-source), premium plugins or themes we license for your use, and stock photography unless purchased exclusively for you.

You're free to move your website to another hosting provider or work with another agency if your needs change, though we hope our ongoing support keeps you as a long-term partner.

Absolutely. We build websites on user-friendly content management systems (primarily WordPress) that allow you to update content without technical expertise.

Our training covers how to add and edit pages, upload and manage images, create blog posts, update contact information, manage forms and submissions, and perform basic troubleshooting.

We provide recorded training sessions and detailed documentation you can reference anytime. And if you ever get stuck, our support team is just a phone call or email away.

Yes, every website we build is fully responsive and optimized for mobile devices. This is standard practice, not an optional add-on.

We use a mobile-first design approach, meaning we design for smartphones first and then enhance the experience for larger screens. This ensures your website looks great and functions perfectly on every device—from the smallest smartphone to the largest desktop monitor.

With over 60% of web traffic coming from mobile devices, and Google using mobile-first indexing for search rankings, responsive design isn't optional—it's essential.

Yes, we partner with WPEngine to provide enterprise-grade WordPress hosting for our clients.

WPEngine hosting includes 99.9% uptime guarantees, automatic daily backups, advanced security monitoring, staging environments for testing, CDN integration for fast global performance, automatic WordPress updates, and 24/7 expert support.

Hosting is included in our full-service management packages. For training and empowerment clients, we can set up WPEngine hosting or work with your preferred hosting provider.

Launch is just the beginning. Websites require ongoing maintenance, security updates, and optimization to perform at their best.

We offer comprehensive website maintenance services that include security updates and patches, performance monitoring and optimization, regular backups, content updates as needed, technical support, and strategic recommendations based on analytics.

You can choose full-service management where we handle everything, or opt for on-demand support where you manage day-to-day updates and call us for technical assistance.

Yes, we offer flexible website maintenance packages tailored to your needs.

Our maintenance services include monthly security updates, performance optimization, uptime monitoring, regular backups, content updates (varies by package), technical support, and monthly analytics reporting.

Maintenance pricing varies based on the level of support you need—from basic security and updates to comprehensive management including content changes and strategic optimization.

Absolutely. Every website we build includes SEO-friendly architecture as standard—clean code, fast load times, mobile optimization, proper heading structure, and optimized meta tags.

For businesses that want to rank competitively for valuable keywords, we offer comprehensive search engine optimization services including keyword research and strategy, on-page optimization, technical SEO, content strategy and creation, link building, and ongoing optimization.

As a Google Certified Partner, we stay current with algorithm updates and ranking factors, ensuring your website follows best practices that deliver sustainable search visibility.

Learn more about our SEO services for long-term visibility →

View Our Portfolio

See examples of our web design work. Our portfolio showcases the breadth of our experience and the quality of our in-house creative capabilities.

Ready to Transform Your Online Presence?

Stop posting and hoping. Start strategizing and growing.

Whether you need a complete website redesign, a new e-commerce platform, or specialized solutions like automotive web design for luxury dealerships, Advertising Avenue has the expertise, creativity, and proven track record to take your website to the next level.

With over 25 years of digital marketing excellence, in-house creative capabilities, and a customer-service-driven approach, we’re not just another agency—we’re your partner in growth.

Let’s talk about your goals and create a custom web design strategy that delivers real results.

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