Business

Handheld device searches are becoming the first stop for consumers making important purchase decisions before visiting dealerships. Dealers adapting to the way consumers are shopping today will benefit in the short and long-term by understanding how their clients shop for vehicles. ...

An everchanging digital market demands that companies learn to navigate fluctuating consumer patterns and competition with adaptable strategies. The automotive industry does this by updating tools and social networks to maintain the desired visibility in the digital world....

If you are considering launching a car dealership website or wish to redesign the existing site, you should consider certain important aspects in order to generate the leads you’re looking for. Here are some key recommendations to optimize the structure of your cardealer website....

Since July 1, 2018 PCNA (Porsche Cars North America) recently announced on its dealer site that it has expanded web hosting alternatives for its digital platforms, offering more tools for dealership websites and business development. We’ve expanded on some of the information included in their...

In my experience a lot of automotive dealers, especially on the high end, don’t realize the impact that the new General Data Protection Regulation (GDPR) regulations have on their business. Most tend to think that because GDPR comes from Europe that it doesn’t affect us over...

This year on November 8th and 9th, 2017  the first Automotive Analytics & Attribution Summit held in Boca Raton, Florida.  I will be attending to get information for my automotive clients. It a first of its kind dedicated to online marketing analytics and attribution for...

For years it’s been tedious work to go thru pieces of data to compile accurate figures, the reason is the source of the lead comes in different names all the time. One vendor will send their lead source in one manner, and in their very...

Almost everyone has seen a site go up in a matter of days and it may look pretty nice, and you may be wondering, why does a website costs so much? Our question to you is, why do you want a website? Most respond...

Creating a website can be daunting. Same goes for updating or improving your existing website. It feels like a huge project. You may feel like you don’t know where to start. The good news is, with the right help and the right tools, creating a...