Video Marketing as a Powerful Tool

video marketing

Video Marketing as a Powerful Tool

Videos, whether short or long, and done correctly have the potential to convey emotions that really touch people, just remind them of something they’ve been missing or anything in between. The most important aspect is connecting with viewers. Because video marketing is so accessible and able to be generated with a simple phone in many cases, it has become a common way of communicating. It holds the attention of the viewer but can also engage. If you want to learn how to do something it is possible to search for it on the web and learn to varying degrees.

Videos are sources of information, or entertainment for most of us. Companies using video to sell something may be informative, but it’s not very entertaining. This is where creativity plays a huge role. Consider commercials, billboards, and building signs that are unique, but that you remember because they were funny, or memorable for other reasons. In these cases, it’s clear that these companies understand their brand identity, and conveyed it successfully. Companies use that identity to get the attention of clients. The creativity starts as an individual, or a team to develop a concept.

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Storyboarding is basically drawing out your video like a comic strip. It’s a crucial piece because storyboarding simplifies the story, gets your support team on the same page, and helps guide the message. Information can be shared, discussed, easily changed, and is way more cost effective. Once a format is agreed upon, production considerations like locations, time of day, equipment, etc. can commence. There are many things to consider when creating a video, and length is one of the important ones.

Length of Video

Audiences in different social media platforms expect good videos to be a particular length, but not too long. Facebook, Instagram and Youtube are the most commonly used places to apply video formats, but the most accessible place for a video on the internet is Youtube. Youtube can embed videos on websites, and it’s easy to create links for videos on the most common social networks. An optimal length for a video on Instagram is about one minute. Videos on Twitter, LinkedIn, and Facebook should be between 30 seconds and one minute.

Social Media Advantages


According to Youtube and since its inception in 2005, YouTube has become the video outlet for the world. Every day millions of hours of videos are displayed on this platform. While not exclusively, its audience is mostly generation Y, young people from 18 to 34 years old. Videos averaging 3 minutes tend to be the most popular for this group and feature personalities or characters endearing to their audience.

Imagine a character in your favorite television program that you felt some closeness to. These videos follow a similar principle. The popularity of Youtube sensations has increased dramatically over the past 8 years. In fact, a person using Youtube to learn how to become a Youtube sensation, and market themselves is a very real possibility. But no matter the product, knowing your audience and striking the right chord is ideal.


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In spite of recent challenges, Facebook remains a dominant social media tool and reports no less than 100 million hours of visits per day. In the case of Facebook and Instagram, you don’t even need to click on a video in order to see it. These mediums feature the ability to engage in video viewing by just scrolling through your feed.

Facebook covers all age groups, although the most common is from 25 to 34 years old (25% of its active users). Those over the age of 35 and separated by physical distance, also represent a large audience for Facebook. Videos in this platform under a minute tend to be the most popular.

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Its strategy started out as still photography but gradually incorporated video. Instagram reports over 800 million active users. Its average audience is female and under the age of 35. It launched its video function in June 2013, and brevity is its strong suit. In the beginning of video access, 15 seconds was the limit, although now they can be expanded to one minute and beyond.

Instagram has tapped into the pulse of what people want and expect, accessible and easy to digest information that tells a story quickly.

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Things to consider when making a video

Here are video elements that can help guide creating a marketing video for your social media. You can include any combination, or just one. These are nothing more than guides, and to help get ideas flowing. One of the exciting things about marketing is that there are no limits to creativity.

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1. Testimonials

Testimonials are among the most important selling instruments. Your customers endorsing your product is better than any paid actor, or commercial. Most people looking to buy a product want to know what those who have bought it think of it. Even though it may not be a perfect video in terms of production, prospective customers trust a less-than-perfect, unscripted testimonial from an actual customer. It’s as genuine as it gets.

2. Explanatory Videos

Explainer films have gained popularity as a way for businesses to highlight the characteristics and advantages of their goods to prospective customers. These demonstration movies can show how a product operates and why it is superior to its rivals. Businesses can set themselves apart from rivals and appeal to the special demands and preferences of their target market by emphasizing a product’s unique selling qualities. In the end, this may result in more sales and customer retention.

Making explanation films can provide creative marketing teams a chance to show off their skills and inventiveness. Marketing teams may effectively explain a product’s value proposition and encourage engagement with it by combining compelling imagery, succinct content, and a clear call to action. A brand’s identity and reputation can be developed through the production of engaging explanatory films, which can be a significant asset in today’s cutthroat economy.

3. Product Demonstration

A product demonstration can be an effective strategy for turning potential customers into paying clients. Before making a purchase, consumers want to learn how a product operates and become familiar with its characteristics. Businesses like QVC have benefited from this by presenting their items and engaging customers in the purchasing process. The success of QVC, which uses product demos to drive millions of dollars in daily sales, is evidence of the efficacy of this method. Additionally, the QVC format’s live TV component gives customers the impression that they must move quickly before the goods runs out, heightening the pressure to buy.

For companies aiming to boost sales, incorporating product demonstrations into a smart marketing strategy can be a game-changer. Companies can set themselves apart from rivals and make their product stand out in a competitive market by demonstrating a product’s functionality and highlighting its distinctive features. Another element that can be used in a strategic campaign is the urgency brought on by QVC’s live TV format, which instills a sense of FOMO (fear of missing out) in prospective customers. Companies can generate a sense of scarcity that boosts sales by framing the product as something that is in high demand and likely to sell out.

Overall, showing a product can be a successful strategy for firms to increase sales and profit. Product demonstrations give potential buyers the chance to see the product in action and comprehend its value proposition, whether they are done through live TV like QVC or other means like web videos or in-person demos. Businesses can boost their chances of turning prospective clients into actual purchasers and propel development in their sales by combining product demos into a smart marketing strategy and utilizing the power of urgency and scarcity.

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4. Stories

Good stories appeal to everyone. The missing dog found by a good Samaritan and returned to the family that loves them, tugs at heartstrings. It doesn’t matter that a commercial is for a phone where the family shared a picture of their lost dog, you feel the story, and the phone becomes a character in it. The story that incorporates a product sensibly and seamlessly makes sense to the consumer.

 I suggest you read 8 Powerful Reasons Your Need to Use Video Marketing CLICK HERE.

For more information on success strategies for your organization, contact the experts at Advertising Avenue. We’d love to help

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Nancy M. Hernandez
Nancy M. Hernandez
UX Director and software entrepreneur helping businesses manage and developing their websites and marketing channels. Loves helping and motivating others to succeed.

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