Search Engine Optimization

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Search Engine Optimization (SEO)

Search Engine Optimization or SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Basically, it’s a way to improve the visibility of your site when people perform web searches.


Learning about search engine optimization or consulting with professionals depends on many things. Timing, urgency, and financial resources available to you and your organization are just a few of many considerations. Here are a few reasons to consider getting support with your SEO.


A new or redesign of an existing website is planned or underway.

Creating a website and considering SEO marketing from the start is the best way to maximize your site’s visibility and rankings for the future.


Your rankings are dropping quickly, and you don’t know why.

Algorithm changes through the search engines themselves can cause a site’s ranking to drop quickly and dramatically. Examining why your rankings dropped and how to improve them can be time consuming and technical. In this case, consulting a professional for your keyword research maybe your best bet. Not diagnosing or misdiagnosing a problem could make the situation worse, and costly.


Your in-house team is inexperienced in search engine optimization.

There are benefits to hiring an in-house SEO specialist or team because the costs associated with hiring permanent staff can be prohibitive. Yet an agency might be a beneficial alternative to expedite a solution without incurring significant costs. If you already have staff and want to develop them, inviting a consultant to help your business, and train that staff member might be your best bet.


Some aspect of your SEO Management seems to be failing.

Let’s say your email marketing is not gaining the traction you need, it could be time to consult with experts rather than play a hit and miss game. The idea is to improve your chances of success and experts can help you do that.


Your organization is planning to expand.

One of the best things a company can experience is a steady increase in business that leads to expansion. Working with consultants can help anticipate and overcome challenges that a smaller business may not have. Whether the plan is to grow quickly or in smaller time increments; each can be daunting. Hiring SEO specialists can give organizations leverage. Thay should be able to implement SEO best practice strategies that complement the overall growth.


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Web marketing and design consultants can help a company’s leader turn its attention to other important aspects of growth like company logistics including equipment, staffing, and infrastructure. For more information on web design, rankings, SEO, and/or expansion contact the experts at Advertising Avenue and let us provide you with the support and insight to help your business. Just give us a call at 800-292-1942

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Check Your Site Pages

So these are the 15 on-page SEO tips I’d recommend to turbo-charge your site’s search traffic:

SEO Techniques Infographic