Working on the website for Randi Rhodes has been a privilege and labor of love. Randi came to Ad Avenue contemplating a makeover. After discussing her best possible options, we collected information from all of her media streams in an effort to analyze her needs. Using Search Engine Optimization (SEO) we were able to develop reports to help Randi rebuild her blogging capabilities, heighten the visibility of her website, and facilitate access for her listeners and clients. We maximized convenience for her e-commerce flows with built-in instructional tools, which significantly reduced the number of hours allotted to customer support. Randi is one of Ad Avenue’s ongoing customer relationships that we take a great deal of pride in fostering, and we are eager to use our expertise in helping Randi, and her team achieve greater milestones.