Why Voice Search will Dominate SEO in 2019
The rapid growth of artificial intelligence in all digital platforms is a fact. While isn’t new it doesn’t stop surprising how versatile it can be within the area of voice search. It simplifies things from turning on our coffee maker in the morning to unlocking the door of our homes. The possibilities for this technology in the automotive industry are infinite.
The consolidation of these virtual assistants in mature markets like in the U.S., and especially the automotive industry, makes it a favorite format for search engines.
According to IAB approximately 60% of users with mobile devices use voice command systems to search the web. Less than 40% prefer conventional formats. Few have no preference for one over the other.
SEO and AEO, the new inseparable duo
SEO (Search Engine Optimization), and the AEO (Answer Engine Optimization) are two elements that must coexist. SEO is more about tactics, while AEO is about strategy.
If SEO is oriented to organic optimization for specific keywords, phrases and content on a desktop or mobile device. It helps companies examine and improve visibility when people conduct web searches for something related to that company.
AEO focuses on optimizing the website for particular queries and answer engines. It also limits results to one web page, rather than a typical web search that gives you several sites to review before you select one.
Here lies the great challenge for SEO because AEO significantly narrows the field of websites that make it to the top of a voice command search. The truth is that AEO has grown quite a bit in recent years, but a strong 50% of the population still perform standard SEO related searches. It’s wise to ensure that a business maintains optimization of SEO and AEO equally.
1. Dominate My Business Google
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and tell them about your business.
2. Be precise
Once the address of your business has been placed, the next thing you should do is place relevant information about your business. Details of the service you offer, contact information, and a reference photo of your business or building are important elements to include in your profile.
3. Use Adwords correctly
Google Adwords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network to increase traffic or leads. The AdWords program enables businesses to set a budget for pay-per-click (PPC) advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Those companies with a strong web presence and access to voice-based searches will do well this year. These types of searches are now an everyday reality. Implementing them is a product of working with professionals who can help navigate this path as a complement to your existing site.
For more information on success strategies for your organization, contact the experts at Advertising Avenue. We’d love to help.