Say you were building a new home to sell, and as architects we deliver the home to you and leave. Then what? No one is aware that you’re selling the home and it just sits there. Well that’s when you’ll need to advertise the home is for sale, right? For a website we call that Online Marketing. While we build your site, we understand what needs to go into the backend or code so that search engine can find your business or project.
Online Marketing can include multiple techniques such a social media , and email marketing, but the major ones are SEO and SEM. It’s the marriage of several techniques that make the results happen. First, what are your objectives? Do you want your phone to ring? Do you want your inbox full of leads or perhaps you want your products to sell online while you sleep? SEO and SEM can work together to accomplish these goals. While you can certainly utilize each one individually, you can cast a wider net if you utilize them both in tandem.
Search Engine Optimization (SEO) is the results from search engines to send traffic to your site. This involves you adding valuable content for your readers based on what they have entered in the search field. Search engines provide their service for free, but you still need to do the work. Aside from writing a good article, an SEO specialist will still need to add information to the backend code of your webpage. These tidbits of information include: page titles, meta descriptions, target keywords, H1 tags, text formatting, backlinks, or related links. This is necessary for search engines like Google and Bing to find and interpret what you’re writing about and deliver it to your customers. SEO is organic, takes months and usually a year to truly analyze and measure the results.
Search Engine Marketing (SEM) is the result of paying a monthly budget to various outlets to display your ads, content or backlinks to your site. Say you have $1,000.00 to spend per month, you open an account with Adwords, Adroll, Facebook, etc. An SEM specialist, will be able to put together a cohesive campaign and track those campaign. He will need to produce several banner ads in different sizes, he will need to compile a list of keywords to display those ads and track their performance. Most likely he will have multiple campaigns and test one versus another (A/B testing). SEM promotes your site on search engine results pages (SERPs) by paying to play. These PPC (Pay per click) ads will sit on top of SERPs or can be placed on prominent sites (e.g. ESPN, CNN, etc).
When your recipe includes both SEO and SEM you are widening the net over your local target market. Advertising Avenue can offer your business the knowledge and expertise to market your business. We have a process in place by learning about your market and identifying your niche to your potentials customers. This will not only save you money and time, but provide you with clients that are ready to buy.
If you are thinking of hiring an employee to do this, you’re probably going to spend anywhere in the neighborhood of $50k to $85k a year depending on where you live and that’ not including benefits. We can offer these services for much less and you don’t have to worry about getting us a desk. Give us a call 1-800-292-1942 and allow us the opportunity to save your business thousands of dollars.