Digital Marketing Essentials for Dealer Websites
According to Google car buyers visit an average of only two dealerships when searching for a new car. Digital marketing is not new, but it remains one of the best ways for dealerships to improve visibility and differentiate themselves from competitors. Here are some critical pieces to an effective marketing strategy.
Optimize Search Engines
In a nutshell, Search Engine Optimization (SEO) allows a business to utilize keywords on their website to improve search rankings. The higher the ranking of your website, the greater the number of opportunities you will have to reach more people and sell more cars.
How this is done depends on the business. Smaller businesses either utilize internal staff familiar with marketing, and web analytics, or consult marketing specialists. Larger businesses typically use internal marketing teams. Either way, analytics should be evaluated regularly. Web searches are living, breathing things that change constantly, and depend entirely on the public using the internet. Like driving a car, regular albeit minor adjustments are necessary.
Pay Attention to Social Media
Social media have become important instruments to market any brand. By determining the media your audience uses, when they use it, and what keywords and hashtags you use, you can tailor posts for the highest visibility. Communicating through social media in a more personal way is just as important.
You must interact with your audience by initiating conversations and responding to comments and complaints. More than half of consumers use social media to find a good business with good customer service. They do this by checking out what people say about your company and how you respond. Finding a solution in a timely fashion proves to others who see your responses that you are customer friendly, and reliable.
It’s no secret that the internet has been displacing TV and that marketing has spilled over pretty significantly to the web. The traditional commercial has been replaced by static ads, or short videos that appear on searches, or sometime during you viewing a video online. Internet advertising has the advantage of being measurable and reaching specific targets.
You can access more locations to display videos or ads and test the best response times for your ads. Using marketing specialists tends to provide the best results for your business. This approach helps free you to concentrate on what you do best, your business.
Make your Marketing Mobile
Even if a desktop version of your marketing content looks good, be sure to verify that it is translated on all devices and what exactly that looks like. The industry term for this is responsive. Consumers expect harmony between devices. In other words, your web site should look similar on multiple devices, but fit that device for the best user experience. The better the accessibility to your audience, the more likely they are to buy.
When in the testing phase for a new web site, take a look at your site from a variety of handheld devices (iPhone, Samsung Galaxy, etc.) as well as tablets, laptops, and desktops. Authenticity connects you to your audience, and consistency across devices is a big part of that.
Update your SEO
Search engine optimization can significantly help reach people who are seeking what you offer. Experts recommend updating your SEO once per quarter. After all, Google updates its algorithm more than 500 times a year. It is an evolving and everchanging thing.
Finding the keywords that make your business gain strength in the search engine cycle is the goal. Using these keywords helps your brand be more recognizable in internet searches making it easier to find.
Things mentioned in this article are effective in digital marketing. It’s important to have the support of design and marketing specialists to navigate the complexities of marketing and reach your clients.
For more information on success strategies for your organization, contact the experts at Advertising Avenue. We’d love to help.