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Handheld device searches are becoming the first stop for consumers making important purchase decisions before visiting dealerships. Dealers adapting to the way consumers are shopping today will benefit in the short and long-term by understanding how their clients shop for vehicles. ...

An everchanging digital market demands that companies learn to navigate fluctuating consumer patterns and competition with adaptable strategies. The automotive industry does this by updating tools and social networks to maintain the desired visibility in the digital world....

If you are considering launching a car dealership website or wish to redesign the existing site, you should consider certain important aspects in order to generate the leads you’re looking for. Here are some key recommendations to optimize the structure of your cardealer website....

Since July 1, 2018 PCNA (Porsche Cars North America) recently announced on its dealer site that it has expanded web hosting alternatives for its digital platforms, offering more tools for dealership websites and business development. We’ve expanded on some of the information included in their...

Creating a website can be daunting. Same goes for updating or improving your existing website. It feels like a huge project. You may feel like you don’t know where to start. The good news is, with the right help and the right tools, creating a...