Handheld device searches are becoming the first stop for consumers making important purchase decisions before visiting dealerships. Dealers adapting to the way consumers are shopping today will benefit in the short and long-term by understanding how their clients shop for vehicles. ...
An everchanging digital market demands that companies learn to navigate fluctuating consumer patterns and competition with adaptable strategies. The automotive industry does this by updating tools and social networks to maintain the desired visibility in the digital world....
If you are considering launching a car dealership website or wish to redesign the existing site, you should consider certain important aspects in order to generate the leads you’re looking for. Here are some key recommendations to optimize the structure of your cardealer website....
User Experience (UX) Design is a broad field and UX for software is less mentioned on the web. It’s not just about usability, interaction design and information architect, it also involves psychology, strategy, copy writing, and the entire life cycle of the products and how...