02 Nov 2017 Automotive Analytics and Attribution Summit
This year on November 8th and 9th, 2017 the first Automotive Analytics & Attribution Summit held in Boca Raton, Florida. I will be attending to get information for my automotive clients. It a first of its kind dedicated to online marketing analytics and attribution for the automotive industry. I expect the summit to bring together like-minded automotive dealership marketing analytics, marketing portals, and CRM technology companies to discuss standards or methods for handling attribution and analytics.
I have been a part of the online ADF 2.0 committee with David Metter and Brian Pasch to improve and expand the capabilities of ADF (Auto-lead Data Format). This is way overdue, ADF 1.0 was released 17yrs ago, according to Entmerch.org on May 3, 2000. It was the joint effort from Reynolds & Reynolds, Autovantage, Stoneage, Cobalt, Microsoft, Cars.com, AutoSite and Kelley Blue Book which provided us with this standard. Today the automotive industry has grown and their needs are wide-reaching, I am looking forward to having further discussions to improve on 1.0 and expect to have ADF 2.0 release in 2018 during the NADA conference in Las Vegas for March 2018.